The QR code on the front of the most recent USPS “deliver” magazine was hard to ignore. Regardless what you think of the magazine or the organization it represents you have to give it up to them for this fact: There was no article in the printed magazine about QR codes! In order to read the content you had to scan the code. Brilliant!
The back of the magazine explained the cover “Puzzled by our cover image? Here’s what you need to do: 1. Download a bar code reader for your mobile phone. 2. Now open it and use your phone’s camera to read the QR code on our cover. 3. Be amazed at what you see.”
Much of the content of the magazine was about integrating digital with print and worth a read if you get a chance. As a business owner, if you didn’t get a copy of the magazine you can check it out here:
I love the integration of print and digital that QR codes afford. Seeing the ways different marketers use QR codes instantly get my marketing juices flowing. I find myself reading publications or opening a direct mail pieces and thinking “a QR code would be perfect here.” It encourages the benefit of developing online and print content together; to have online content to point people to via QR codes.
So is it Digital Discovers Mail or is it Mail Discovers Digital?