Feelin’ the Love

Celebrating holidays (even Hallmark Holidays) is made especially fun with printing.  Case in point is Valentine’s Day.  We take the occasion to produce some fun marketing pieces to hand out to customers and to include with larger shipped packages.  

The “Feel The Love” piece promotes thermography with the marketing grimble: “…sometimes called raised printing, is a premium process that adds a tactile dimension to a printed piece by introducing heat to thermographic powder and standard offset ink, resulting in a unique and professional look AND feel.” Blah blah but you get the point.

The “We love Printing and You” is a business card label (yes we print those too) wrapped around a box of classic Valentine’s candy.  You should see the retail establishments reaction when you walk up to the cash register with 150 of those candy boxes…it’s pretty funny.  Besides promoting sugar consumption it is just one of those fun items I like send to customers to let them know we are thinking of them and thankful for their business.

The “To My Valentine” card is part of a chipboard holiday series which we will soon talk about over at our UB Letterpress Studio.  But it fit the theme so it got thrown in the pic. 

Holidays (Hallmark or not) are a great opportunity to promote your business. We try to “Spread the Love” with some printed pieces and digitally with a Valentine Tweet.  Retail capitalizes on the holiday schedule amazingly well.  I think the business to business market can learn a thing or two from the kings of retail.   How about you?


About marathondrew

I am a runner (still trying to to qualify for the Boston Marathon) and I work at Utley Brothers Printing, my family's 3rd generation printing company.
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